This logo was created for Sweets & Swirls, a fun and inviting brand that serves soft-serve ice cream at events. The client wanted a design that feels lighthearted, sweet, and memorable—perfect for attracting attention at parties, festivals, and special occasions.

I focused on creating a playful and whimsical logo that reflects the joy of soft-serve treats. The typography is soft and rounded, echoing the swirly, creamy textures of ice cream. I incorporated elements that hint at movement and sweetness, making the logo visually appealing to both kids and adults.

Color choices were made to evoke feelings of happiness and indulgence, using tones typically associated with desserts and fun. The overall result is a clean, charming, and versatile brand identity that works beautifully across digital and print materials, from event banners to packaging and social media.