This logo project was created for a brand at the intersection of literature and hip-hop culture—designed to resonate with writers and readers who appreciate both professionalism and creative edge. The client’s initial draft served as a conceptual springboard, but they were clear in wanting a more dynamic, visually striking, and original design.

The final concept embraces a greyscale/black-and-white palette to maintain a timeless and professional look, while incorporating bold design elements that reflect the rhythm, energy, and creativity of hip-hop. Every detail—from the typography to the composition—was carefully crafted to balance refinement with attitude, creating a logo that feels authentic, inspiring, and culturally current.

Delivered in high-resolution, vector, and web-ready formats, this logo is ready to represent the brand across digital platforms, social media, and merchandise—all while making a statement.